THE OPPORTUNITY
Today more than ever, people are paying close attention to what they eat. Consumers demand high quality fresh product and expect a pleasant experience. But on-the-go consumers also demand fast service. Fresh and fast is where the Fast Casual segment of the restaurant business has flourished, attracting a quick moving, affluent customer base that has money to spend and demands higher quality than traditional “fast food” or QSR offers.
The sandwich segment continues to show strong growth and provides a product with a stronger perception of health and freshness than burgers or fried foods. Among consumers polled for Chicago-based research firm Technomic’s Sandwich Consumer Trend Report, 93 percent reported that they eat at least one sandwich each week. The versatility, portability and perceived freshness and value of sandwiches continue to make them among the nations most popular menu items. The top 500 sandwich chains accounted for over $20 billion in sales last year. And the growth of the sandwich segment continues to outpace industry standards.
The quality of our product creates a passionate, loyal customer base with solid repeat business.
The operation is clean and easy, requiring little equipment investment and very manageable staff sizes. Our comfortable store interiors, fresh product prepared in front of you and friendly banter between customers and crew make this simple concept exciting and vibrant. Our limited menu offerings add to the simplicity of our model, and also strengthen our brand by focusing on what we do best: making fresh, delicious, authentic sub sandwiches.
The “Giving” component of the Jersey Mike’s brand is as authentic as our subs. As a teenage entrepreneur, Peter Cancro was taught the importance of giving to community causes by other local business people he considered his mentors. From the very beginning, Peter embraced this concept of making a difference and instilled it in his franchise company. Today that giving spirit is alive and well. And it is every bit as much of Jersey Mike’s culture as oil and vinegar.
Discover how Mike’s Way to Profitability can make a difference in your life.
Whether you’re a jazz musician or a businessman, it’s said timing is everything. When it comes to franchise opportunities, timing is equally important. You want an established brand with well-defined systems and a strong customer following. But you also want growth potential. The Jersey Mike’s brand is uniquely poised for that growth opportunity.
With over 50 years under our belt, our systems are time tested and our customers are passionate about our product and the Jersey Mike’s experience. Our growth, however, is just beginning. Territories throughout the country are now available for development. The time is now; the opportunity is right in front of you.
Our training program requires three times the hands-on experience than many franchise systems.
A robust training program that requires 8-10 weeks of classroom training and in-store experience immediately sets the bar high for operational excellence. Ongoing Back to Basics training, Train the Trainer programs and others crew excellence initiatives help keep the bar high. Our philosophy is simple: more thorough and robust training program, which concentrates on the entire business operation not just product production, makes our stores better prepared to manage their business. Well trained owners and managers operate better stores and help us protect the Jersey Mike’s brand.
MIKE’S WAYTM
The authentic sub sandwich, served Mike’s Way with onions, lettuce, tomatoes, olive oil blend, red wine vinegar and spices, is what differentiates Jersey Mike’s from the others. Authentic means fresh sliced, premium quality meat and cheese. It means bread baked fresh daily in our stores. It means that every morning we hand slice only the freshest onions, lettuce and tomatoes to top our subs. It means USDA Choice Roast Beef. Our 99% fat free turkey is whole muscle meat with no fillers. Our tuna is made fresh in the store. Our cheese steaks are fresh grilled while you wait along with onions and peppers for that authentic Philly taste. Why do we insist on making our sub sandwiches the same way we’ve been making them since 1956? Because we refuse to compromise on quality or freshness. Our commitment to quality, freshness and authenticity has helped us win Best Sub and Best Sandwich Awards in virtually every market we serve. It will help you by bringing back customers again and again to satisfy their craving for authenticity.
Jersey Mike’s customers are loyal and truly passionate about our brand. And it all stems from our superior, authentic product. Our research tells us that the number one reason people visit Jersey Mike’s is for a specific craving. They love our product and just have to have it! This has created a legion of loyal diners that come in once a week or more to order their favorite sub by number.
Our customers also love the fact that Jersey Mike’s cares. Our commitment to the local communities we serve and our support of many important causes sends a clear message: we want to make a difference. Many people discover Jersey Mike’s though local charity and come back time and time again for the country’s best sub sandwich.
Scroll through a few comments from some loyal Jersey Mike’s fans to understand our customer’s passion.
Our product is just half the reason for our passionate following. The other half is our in-store experience. The Jersey shore motif in our stores sets the stage for service Mike’s Way. Our service experience is like a summer weekend at the Jersey Shore: bustling and busy, but fun and relaxed. Service is fast but not rushed, casual yet purposeful, efficient but filled with crew banter that keeps it fun and makes the line move quickly. Crew interaction and customers ordering their favorite sub by number add to the experience of getting the world’s most authentic sub.
When the founder of a franchise company actually runs a store for years, the result is a different kind of company culture: one that is completely focused on store-level profitability and franchisee success; a culture that offers a balanced lifestyle.
Our franchisees are not only excellent business people, they are tireless community leaders, too. Everything about the Jersey Mike’s culture revolves around our commitment to our customer and to the community. It is why we care so much about the quality of our food and the level of service in our restaurants. It’s why we get involved in local causes. It’s why we choose a charity to support as part of every one of our grand openings. Integrating into the community is an essential part of Mike’s Way to Success!
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
FOR THE STATE OF NEW YORK: This advertisement is not an offering. An offering can be made only by a prospectus filed first with the Department of Law of the State of New York.Such filing does not constitute approval by the Department of Law. IN MINNESOTA: Minnesota Registration Number F-9229 Jersey Mike’s Franchise Systems - 2251 Landmark Place, Manasquan, NJ 08736
*$1.2 million Average Unit Volume (for traditional locations). Please refer to Item 19 of our Franchise Disclosure Document for complete numbers and information.